"You know what time it is when it's harvest time!" (Sung to the tune of Flight of the Conchords: Business Time)
As we come into harvest time for the majority of our southern hemisphere customers we figured we are well overdue for an update on our progress.
What is Winely: for those who don’t know, let’s break this down. Winely was founded in 2017 with a mission making wine scientifically better. But before you wince, we DEFINITELY don’t claim to know more about winemaking than you! Our aim is to help make winemaking easier and more pleasurable for you through automation and analysis of winemaking data … ok well now it sounds boring!
Let’s try again … we see tracking data as critical to ensuring an amazing wine, but we don’t want winemakers to be burdened by this task and we don’t want tracking data to take away from the element of instinct involved in winemaking. We’ve set about developing a product that automates data collection and analysis so winemakers have more time to spend perfecting the wine.
We have had the pleasure of working with some absolutely fantastic winemakers in 2018 and we’re so excited to see the first iteration of our product up and running in VinPro’s tanks in just 2 short weeks!
After extensive conversations with winemakers from NZ and Aus we settled on a first iteration of a hardware product to automate measurements of pH and Brix in the wine tanks. This is coupled with a software solution, allowing winemakers to check wine attributes in real time, in the office and out of it.
We should note - this is not the finished product! But it works and with VinPro using it this coming harvest we will have proof points around accuracy and time saving.
After VinPro we are looking to fit out more customers - if you’re interested in having your tanks fitted out or trialing a few tanks then please reach out. Our calendar is filling up fast so the sooner the better! Email email@example.com to express interest.
This year we’re excited to keep working with our winemakers on the data they need to make winemaking easier. This includes;
Happy Harvest winemakers of NZ and Aus! Go well and we look forward to meeting more of you this year!
Abbe and Jake - cofounders Winely
Winely was founded in 2017 while spending Jacob Manning and Abbe Hyde spent time working with SproutX agtech accelerator teams in Melbourne, Australia.
The co-founders had worked together before on various projects but this time the project was in Jacob Manning's domain. Having exited a startup in 2013 for a bit of cash, which paid for him to do two more degrees in science which strengthen his knowledge in the agtech space. “I boot strapped that startup from a local New Plymouth startup to Australasia wide. The soil science really interested me.” In 2011 after leaving KPMG as an accountant to work full time on Wholesale soil solutions Ltd he realised he need more knowledge and proceeded to study biotechnology at Otago University.
Science solutions to technical problems always interested Jacob and this lead him to founding Winely with Abbe Hyde and Scout Lui.
Why am I doing this?
I’m doing it because the science of winemaking is super interesting and complex! The metabolic pathways that are influenced by yeast and bacteria resulting in a funky drink! Hell yeah the biochemistry is awesome! That's what got me interested in this startup.
- Jacob Manning
Abbe Hyde background was slightly different. Having completely a Masters in disruptive innovation she went on to found a high tech startup in the events industry. She led the team to raise over $150,000 and work with over 100 different events and event planners to help eliminate issues with low attendance to events.
Why am I doing this?
I'm passionate about helping real people with big pain points. Talking to over 100 winemakers about the way they manage data to create beautiful wine gets me excited about the future of the industry. Especially from a disruptive innovation standpoint (my Masters research) - working with people that are keen to try new technologies and incorporate different practices into a very traditional industry seeming is a great space to be. Plus ... I love wine.