As seen in Wine Industry Adviser
A New Zealand tech company is set to disrupt the wine industry globally. Winely, a startup working out of Otago and Marlborough is the world’s first precision wine technology company. Winely launched in 2018 has made tracks locally and in Australia providing technology to help winemakers track their wine ferments using smart sensors. “The big push for our technology was the labour shortages doing this monotonous and unsafe task. Our goal is to help the winemakers get more data and remove the need to do manual wine sampling.” CEO and founder Jacob Manning explains. Since the completion of their technology in 2018 and first harvest February this year, Winely has received a large number of local and overseas requests for their technology.
"The big push for our technology was the labour shortages doing this monotonous and unsafe task. Our goal is to help the winemakers get more data and remove the need to do manual wine sampling." - Jacob Manning (CEO)
Winely has interest from wineries across New Zealand, Barossa, South Australia and California. “These regions are experiencing a shortage in labour and increased pressure around improving health and safety practices.” Abbe Hyde, Winelys CTO reports, “The Northern Hemisphere vintage is just under way and we’re receiving inbound requests from wineries where only half their team has turned up to work.”
“These regions are experiencing a shortage in labour and increased pressure around improving health and safety practices.” - Abbe Hyde (CTO)
“We are in discussions with strategic customers and we will be fitting out their sites in 2020 and 2021. These customers have hundreds of wineries globally.” Jacob says. Winely’s team will begin installing units soon for 2020 harvest and already have interest for further fitouts in 2021.
“The payback period that our customers are projecting is incredibly short” said Manning, “because our product can do tests in seconds that currently take hours, to be done manually.”
After receiving numerous international and local awards and investment interest, Winely is now building a bigger team to help develop future emerging wine industry technologies. “We’re excited about what our technology can bring to the wine industry. We’re already planning new sensors to monitor additional ferment attributes based on customer requests,” explains Hyde. “We anticipate winemakers to be able to make faster and more accurate decisions on ferment interventions from the real-time data Winely provides”.
Wine technology company Winely appoints new Chair following fundraising and continued market demand.
Winely has appointed a new Chairperson following a successful funding round and continued market support for their technology that provides wineries with real-time data on wine fermentation.
CEO Jacob Manning is pleased to welcome Nigel Bamford to the Winely team, quoting his manufacturing expertise and founder experience as timely and critical to Winely’s expansion. "It’s rare to find an entrepreneur who's done the full-founder journey. We are privileged to not only have a founder as a chairman but also an expert in process engineering and scaling hardware technologies.”
Nigel is the founder of Escea, which is based out of Dunedin and employees over 150 staff. Escea operates globally and has offices in Australia.
Nigel Bamford is an active investor in the Dunedin ecosystem and startup mentor. He has heavy involvement in early-stage startups. He is also in the Board of Startup Dunedin and the Chairperson for BISON Group.
Want to join our team? Email email@example.com to chat!
The Wine Metropolis
Marlborough Wine Region was a super exciting visit for Winely, especially because of the opportunity of speaking to the wine technology community leaders.
The need for improved health and safety practices
A beautiful view of the North Island of New Zealand but a deadly problem! Falling from this height is lethal and sampling from these 250,000 L tanks needs to be done 24/7! Wind, rain, cyclones ... and during an earthquake! It's awesome to see that our technology makes the need to climb these enormous tanks redundant. Next year, our winemakers will be able to relax inside the lab while looking at the live data of what's happening inside the tank, rather than climbing these massive giants.
"It has been said that there is no wine anywhere in the world that tastes like the wine of Marlborough – the balance of extraordinary purity and intensity of flavours set around impressive aroma, distinctive fruit characteristics and appealing balanced acidity is superb. These are stylish, exciting wines that surprise and delight." - From Wine Marlborough
Learning, learning, learning!
We're becoming more familiar with best practices in winemaking. In particular, it's exciting to learn how diverse wine practices are, in such an intensely-compact high-performing region!
For the 2020 Southern Hemisphere harvest, we are looking to work closely with three to four winemakers. We have the capacity to fit out 1,000 tanks to automate the wine sampling.
Want to be one of them? Email firstname.lastname@example.org to chat!
"You know what time it is when it's harvest time!" (Sung to the tune of Flight of the Conchords: Business Time)
As we come into harvest time for the majority of our southern hemisphere customers, we figured we are well overdue for a progress update.
What is Winely? For those who don’t know, let’s break this down. Winely was founded in 2017, with a mission of making wine scientifically better.
We see tracking data as critical to ensure an amazing wine. But we don’t want winemakers to be burdened by this task. We don’t want tracking data to take away from the element of instinct involved in winemaking. We’ve set about developing a product that automates data collection and analysis so winemakers have more time to spend perfecting the wine.
We have had the pleasure of working with some absolutely fantastic winemakers in 2018 and we’re so excited to see the first iteration of our product up and running in VinPro’s tanks in just 2 short weeks!
After extensive conversations with winemakers from NZ and Aus we developed a hardware product to automate measurements of pH and Brix/Baume and temperature in the wine tanks. This is coupled with a software solution, allowing winemakers to check wine attributes in real time, in the office and out of it.
After VinPro, we are looking to fit out more customers! If you’re interested in having your tanks fitted out or for trialing a few tanks, then please reach out. Our calendar is filling up fast.... so the sooner, the better! Email email@example.com to express interest.
This year we’re excited to keep working with our winemakers on the data they need to make winemaking easier. This includes;
Happy Harvest, winemakers of NZ and Aus! We look forward to meeting more of you this year!
Abbe and Jake, co-founders of Winely
Winely was founded in 2017 while the co-founders Jacob Manning and Abbe Hyde spent time working with SproutX agtech accelerator teams in Melbourne, Australia.
The co-founders had worked together before on various projects; but this time, the project was in Jacob Manning's domain. Having exited in an agtech startup in 2013 for a bit of cash, which paid for him to do two more degrees in science, strengthening his knowledge in the agtech space. “I boot strapped that startup from a local New Plymouth startup to Australasia wide. The soil science really interested me.” In 2011, after leaving KPMG as an accountant to work full-time on Wholesale Soil Solutions Ltd., he realised he needed more knowledge and proceeded to study Biotechnology at Otago University.
Science solutions to technical problems always interested Jacob and this lead him to founding Winely with Abbe Hyde.
Why am I doing this?
"I’m doing it because the science of winemaking is super interesting and complex! The metabolic pathways that are influenced by yeast and bacteria resulting in a funky drink! Hell yeah the biochemistry is awesome! That's what got me interested in this startup." - Jacob Manning
Abbe Hyde's background was slightly different. Having completed a Master's in Disruptive Innovation, she went on to found a high- tech startup in the Events Industry. She led the team to raise over $150,000 and worked with over 100 different events and event planners to help eliminate issues with low attendance in events.
Why am I doing this?
"I'm passionate about helping real people with big pain points. Talking to over 100 winemakers about the way they manage data to create beautiful wine gets me excited about the future of the industry. Especially from a disruptive innovation standpoint (my Masters research) - working with people that are keen to try new technologies and incorporate different practices into a very traditional industry seeming is a great space to be. Plus ... I love wine." - Abbe Hyde